CPXP Domain 3: Design & Innovation
Domain 3 is where the CPXP exam moves from knowing to designing. If you've ever sat in a meeting where someone said "we need to fix the patient experience" without a plan, this is the domain that builds the plan.
Master Domain 3 — Design & Innovation
What this domain covers and what the exam tests
Domain 3 covers human-centered design and service design principles, patient journey mapping (current state, future state, pain points), co-design workshops with patients, families, and frontline staff, rapid-cycle improvement (PDSA) vs. design-thinking projects, pilots, scaling, and spread, and innovation governance for evaluating new tools (digital, AI, telehealth). Skills the exam tests include: differentiating design thinking from process improvement, selecting appropriate methods for different problem types, recognizing when a fix needs to become a redesign, and evaluating innovation proposals against patient experience evidence. The dedicated domain course includes video lessons, key terminology flashcards, and 25+ practice questions with rationale. Or get all four domains plus the master question bank in the Complete CPXP Bundle for $149.97 — saving you $50.
